The Procter & Gamble Company ( P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. Bright and modern tones immediately evoke positive emotions in the target audience.Financials as of June 30, 2023. It has not changed since the company was founded, although sometimes there were works with shades. The white and blue color palette became the basis for the logo. Thus, even though all letters except for the “D” are in lower case, they look powerful and confident. However, the peculiarity of the word inscriptions was the unique lines in the letters, which the main competitors in the market did not have. This is a classic bold font that also uses italics. The style for the brand name at all stages was approximately the same. The line in the “y” became even longer, but the main change concerned another detail, namely the appearance of the emblem in the form of a “swirl.” Font and Colors 2015 – todayĪs a result of the latest, to date, redesign, the inscription became dark blue and was located on one line. Also, the contrast in the length of the lines, for example, in the letter “D” and “y,” looks interesting and unusual. One of the features of the company is that minimal changes in the logo from redesign to redesign allowed buyers to get used to new variations quickly. Pleasant and confident lines in the letters evoke positive emotions. Also, the name “Downy” was given on one line. At the same time, the inscription rose diagonally to the right, which looked fresh and convincing. Serifs appeared in the letters, but the style resembled previous versions. The dark blue color has changed to a gradient with a predominance of bright shades. This redesign made the logo of the American company more colorful and friendly. Between “o” and “w” appeared an indivisible line. The ends in the letters have become more “sharp.” Also, there was a small italic, which visually resembled a handwritten style. Minimal changes if we talk about the word “Downy” itself. As a result, the two elements of the logo have become independent of each other. The font itself has become simpler and more concise. The blue color has been changed to light blue, and all letters in the phrase are in the upper case.
The style for the main inscription remained identical to the previous version, but the lines in the letters D, w, and y became much longer.Īt the same time, the additional inscription received significant changes.
This is most noticeable when looking at the “y.” All letters, except for the initial, are in lower case. The brand name used a classic bold sans-serif font with elongated letters. It was blue wording on a white background. The first version was introduced in 1960, immediately after the company’s founding. More than 50 years of experience in the market and millions of satisfied customers from all US states and far beyond the borders of the country once again confirm this. This is one of the largest companies in the world when it comes to the production of fabric softeners. Therefore, the Downy logo can be easily placed on any surface. The key feature is the conciseness and minimalism of the image. At the same time, in most countries of the world, the company is known under the brand name “Lenor.” The target audience was presented with six variants of the logo all the time. Visual recognition of the brand is at a high level when it comes to the US, Canadian, and UK markets.
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